Kiricard's Story

Kiricard was founded by two entrepreneurs, Nguyen Van Canh and Bui Tien Phuong, who first met while studying at the National Economics University in Vietnam.

During their university years, they discovered a shared passion for creative paper engineering and the idea of building a business around pop-up greeting cards. Shortly after graduation, they decided to test their idea in the real world.

With limited resources but strong determination, they traveled to Ho Chi Minh City and opened a small street stall selling handmade pop-up cards to international tourists. The response was incredibly encouraging. Visitors loved the intricate designs and the craftsmanship behind each card.

As demand grew, the two founders began assembling a small team of designers and craftsmen to produce more cards. Sales steadily increased, and their products quickly became popular among tourists looking for unique souvenirs from Vietnam.

However, they soon realized that competing in small retail markets had limitations. Rising costs and geographic challenges pushed them to rethink their long-term vision.

Instead of remaining a small local business, Canh and Phuong dreamed bigger: bringing Vietnamese pop-up card craftsmanship to the global market.

This vision led them to transform their small operation into a professional production team. Over time, they built a structured design department, skilled manufacturing teams, and a dedicated factory capable of producing high-quality 3D pop-up greeting cards for international buyers.

Since officially establishing the company in 2010, Kiricard has grown into a trusted pop-up card manufacturer in Vietnam, working with brands, retailers, and distributors across the United States, Europe, and global markets.

Today, the company continues to combine Vietnamese craftsmanship, creative paper engineering, and modern production techniques to bring innovative pop-up card designs to customers around the world.