The Cultural Significance of Giving Cards: Expressing Emotions and Celebrating Occasions

Cards are a popular form of gift giving across many cultures around the world. They are usually given to friends, family members, colleagues, and acquaintances on special occasions such as birthdays, anniversaries, weddings, graduations, holidays, and religious festivals. The act of giving a card can express a range of emotions including love, gratitude, appreciation, sympathy, congratulations, and well wishes. In this essay, we will explore the cultural and behavioral significance of giving cards as a gift on special occasions, and discuss some of the most popular occasions for giving cards.


The tradition of giving cards as a gift has a long history dating back to ancient Egypt and China where people exchanged messages on papyrus and silk scrolls respectively. The first commercially printed cards appeared in Europe during the 15th century when handmade cards were replaced by printed ones. In the 19th century, the tradition of sending greeting cards gained popularity in the United States and the United Kingdom. Today, the custom of sending cards has spread globally and is a common practice in many countries.

One of the primary reasons why people give cards as a gift is to express their emotions and feelings. A card can convey a range of emotions that may be difficult to express in words. For example, a person may want to express their love for their partner on Valentine’s Day, but may find it challenging to articulate their emotions in words. A card can provide a medium through which they can express their feelings and convey their love.

Cards are also given to express appreciation and gratitude. For example, a person may give a thank-you card to express their gratitude to someone who has done something kind or helpful for them. Similarly, a person may give a card to express their appreciation for a teacher, mentor, or colleague who has made a positive impact on their life.

In addition to expressing emotions and feelings, cards are also given to mark special occasions. Some of the most popular occasions for giving cards include:


  • Birthdays: Birthdays are one of the most popular occasions for giving cards. A birthday card can express a range of emotions including love, appreciation, and congratulations. The card may also contain a humorous message or a sentimental one, depending on the relationship between the giver and the recipient.
  • Weddings: Weddings are a celebration of love and commitment between two people. Wedding cards often include messages of congratulations, advice, and best wishes for the future.
  • Anniversaries: Anniversaries are a celebration of a couple’s love and commitment to each other. Anniversary cards often include messages of love, appreciation, and congratulations on reaching another milestone in their relationship.
  • Graduations: Graduations are a celebration of academic achievement and the start of a new chapter in life. Graduation cards often include messages of congratulations, encouragement, and advice for the future.
  • Holidays: Holidays are a time for family and friends to come together and celebrate. Holiday cards often include messages of love, peace, and joy, as well as wishes for a happy and healthy new year.
  • Sympathy: Sympathy cards are often sent to express condolences and support during times of loss or grief. Sympathy cards often include messages of comfort, love, and support for the recipient.


Traditional cards are often made of paper or cardstock and feature a printed design or message. They may be simple or elaborate, depending on the occasion and the preferences of the giver and recipient. Modern pop up cards, on the other hand, are a newer trend that has gained popularity in recent years. They are often made of higher-quality materials and feature intricate 3D designs that pop up when the card is opened. Pop up cards can add an extra level of excitement and surprise to the gift-giving experience, and they can be a fun and unique way to express emotions and celebrate special occasions.


If you are interested in starting a pop-up card business or want to add pop-up cards to your existing business, now is a great time to get started! With the growing popularity of pop-up cards, there is a high demand for unique and creative designs. By offering custom pop-up cards for various occasions, you can create a profitable business that allows you to express your creativity while also bringing joy to others. So, if you’re ready to take your passion for pop-up cards to the next level, start your pop-up card business with Kiricard today!